The ambulance-chasers at “Business Insider” ran an article a few days a go with the headline “VW make another brilliant SEO-based ad.” (View above and read the hyperbole below).
Couple of things:
– it’s a nice idea. Not new (unless you’ve been in the business 5 minutes) and not really “brilliant”. (But well done for resisting “awesome”, dorks.)
– it’s has NOTHING to do with SEO. It is not an SEO-based idea, at all. SEO works on leveraging an idea, through its properties. It is not an idea in and of itself…
It really is a neat idea. But I wish “journalists”/ bloggers would do some homework on what similar idea preceded this.
This one – for example:
Every Want Ad you’ll see in the advertising journals is looking for “digital specialists”, or for “Social media Gurus.”
Your brand has a big problem? Hey, get a Facebook page. Do some “social media.” Or, better still, do a “viral” campaign.
What ARE you nincompoops smoking? Seriously.
Continue reading Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.
I have a good deal of respect for Mr Alfred P Sloan.
He rescued GM in the depression of the 1920’s.
He built the company into the largest corporation on the planet.
And he poured many millions of his own money into a philanthropic organization that still bears his name.
He did, however, a couple of less good things:
- He (allegedly) was pretty friendly with a small German guy with an attitude problem and a small mustache
- He invented “planned obsolescence”
Now, this concept (planned obsolescence) was pretty crucial to GM’s success and – from a business point of view – was a very smart thing to do.
In essence, prior to the mid 1930’s (and following Henry Ford’s edict – and made real by Karl Daimler and Gottlieb Benz) a car was to built to last.
And in the case of Daimler and Benz, last a very long time.
Ford’s motives were: “Replace everyone’s horse with a car.”
The Germans’: “Build the best engineered car.”
But GM’s was: “Don’t have last year’s model, have THIS year’s model.”
Epitomized by this great Doyle Dane VW ad “Auto Show” from 1970:
Continue reading Planned obsolescence