Tag Archives: strategy

My thoughts on digital marketing

I thought I’d gotten an email from my friend Raafi Rivero today.

For three or four seconds, I thought “Great, wonder how he is?”

I opened the email. There’s a link. Maybe it’s to his new movie?

Nope.

It’s a link to some lame weight-loss program.

His email had been hacked and he’d “sent” me an email.

Now, let’s rewind and figure out what happened here.

Who benefitted, who lost and who paid dollars for this: Continue reading My thoughts on digital marketing

You are not who you think you are

How many times have you heard someone say “I am who I am”? Defiantly.

Well, I don’t buy it. Neither from a person nor a Brand.

Nor indeed are you necessarily “who you want to be”. (You may be kidding yourself.)

You are what you DO. You are what you did today. (I could even suggest “you are who you are” when no one’s watching.)

Continue reading You are not who you think you are

Why nincompoops worship data

This is a piece on data.

Written by a man who’s run a very successful global ad agency group for more than 2 decades.

So he probably deserves a listen.

WHY do middle-managers love data so much? So they can prove they shouldn’t be fired?

http://adage.com/article/global-news/john-hegarty-contrarian-view-big-data/240448/

FOMO

The “Fear Of Missing Out”. I don’t know who coined this term (it may have been Caterina.net) but it sums up, for me, much of the reasoning behind the rise of and obsession with “social media”.

It’s a common enough phenomena in normal “offline” life. Should I stay in on a Saturday night? Or is it worth going to the Joneses party? Or maybe the Krempler’s will be better? Should I attend that conference? Is it worth signing up that networking event? Worth flying to LA for Billy Bob and Mary Beth’s wedding?

(Let alone the “paranoia” that afflicts those who feverishly check the Facebook pages of those who DID do those things we either didn’t do or weren’t invited to, whether they were enjoying it and what they were wearing.)

Continue reading FOMO