Tag Archives: SEO

Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.

The ambulance-chasers at “Business Insider” ran an article a few days a go with the headline “VW make another brilliant SEO-based ad.” (View above and read the hyperbole below).

http://www.businessinsider.com/volkswagen-made-another-completely-awesome-seo-based-ad-2013-5

Couple of things:

–       it’s a nice idea. Not new (unless you’ve been in the business 5 minutes) and not really “brilliant”. (But well done for resisting “awesome”, dorks.)

–       it’s has NOTHING to do with SEO. It is not an SEO-based idea, at all. SEO works on leveraging an idea, through its properties. It is not an idea in and of itself…

It really is a neat idea. But I wish “journalists”/ bloggers would do some homework on what similar idea preceded this.

This one – for example:

Every Want Ad you’ll see in the advertising journals is looking for “digital specialists”, or for “Social media Gurus.”

Your brand has a big problem? Hey, get a Facebook page. Do some “social media.” Or, better still, do a “viral” campaign.

What ARE you nincompoops smoking? Seriously.

Continue reading Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.