The ambulance-chasers at “Business Insider” ran an article a few days a go with the headline “VW make another brilliant SEO-based ad.” (View above and read the hyperbole below).
Couple of things:
– it’s a nice idea. Not new (unless you’ve been in the business 5 minutes) and not really “brilliant”. (But well done for resisting “awesome”, dorks.)
– it’s has NOTHING to do with SEO. It is not an SEO-based idea, at all. SEO works on leveraging an idea, through its properties. It is not an idea in and of itself…
It really is a neat idea. But I wish “journalists”/ bloggers would do some homework on what similar idea preceded this.
This one – for example:
Every Want Ad you’ll see in the advertising journals is looking for “digital specialists”, or for “Social media Gurus.”
Your brand has a big problem? Hey, get a Facebook page. Do some “social media.” Or, better still, do a “viral” campaign.
What ARE you nincompoops smoking? Seriously.
Continue reading Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.
Have you ever stopped to consider why you’re on the earth?
What your function is? What you’re ‘meant’ to achieve.
What thing inside you, what burning ambition, what gift to the rest of us, what piece of learning, what advancement in a particular field you have to impart?
Whether you destined to be an utter failure (like a moronic Microsoft employee who after 20 years STILL hasn’t mastered any successful form of smell check) or a Zuckerberg, I find it hard to believe that we don’t all, somewhere in us, have an innate sense of what we can achieve.
Now, for sure, it may have been squashed, by parents or teachers or bosses, but if it doesn’t still live in you, at some point in time but most surely did. Whether plausible in conception or not, we humans dream.
And having a dream and being able to keep it alive and making it real, I believe, is the difference between success and failure – and, if you will, between emptiness and fulfilment.
Continue reading What will it say on your Gravestone?
If you’re not attempting to be extraordinary, you’re an oxygen thief.
If you have the privilege of being paid by a company to create ideas (i.e. sit with your feet up on the desk, staring out the window, musing) then I believe you have an obligation to think big. To dream big.
To “take risks” with your thinking (at least at the early, conceptual stage) and to come up with ideas. Ideas that, maybe, no one has thought of before. Ideas that, again maybe, sound dumb.
Continue reading Why failing is good