The “Fear Of Missing Out”. I don’t know who coined this term (it may have been Caterina.net) but it sums up, for me, much of the reasoning behind the rise of and obsession with “social media”.
It’s a common enough phenomena in normal “offline” life. Should I stay in on a Saturday night? Or is it worth going to the Joneses party? Or maybe the Krempler’s will be better? Should I attend that conference? Is it worth signing up that networking event? Worth flying to LA for Billy Bob and Mary Beth’s wedding?
(Let alone the “paranoia” that afflicts those who feverishly check the Facebook pages of those who DID do those things we either didn’t do or weren’t invited to, whether they were enjoying it and what they were wearing.)