I thought I’d gotten an email from my friend Raafi Rivero today.
For three or four seconds, I thought “Great, wonder how he is?”
I opened the email. There’s a link. Maybe it’s to his new movie?
It’s a link to some lame weight-loss program.
His email had been hacked and he’d “sent” me an email.
Now, let’s rewind and figure out what happened here.
Who benefitted, who lost and who paid dollars for this: Continue reading My thoughts on digital marketing