Tag Archives: brand

My thoughts on digital marketing

I thought I’d gotten an email from my friend Raafi Rivero today.

For three or four seconds, I thought “Great, wonder how he is?”

I opened the email. There’s a link. Maybe it’s to his new movie?

Nope.

It’s a link to some lame weight-loss program.

His email had been hacked and he’d “sent” me an email.

Now, let’s rewind and figure out what happened here.

Who benefitted, who lost and who paid dollars for this: Continue reading My thoughts on digital marketing

Just a coffee, please.

I have a number of addictions. One is coffee. Specifically Starbucks.

I am told there are “better” coffee shops. I am aware that a Grande Latte costs the same as a gallon of gas (though, relatively my coffee is looking cheaper and cheaper). But now I cannot even order a coffee at the end of a meal in a restaurant, such is my need for the Green Siren. I will leave, even a very nice expensive establishment, and go get my latte in a paper cup from Starbucks.

Why?

Because of what it represents. It’s my morning treat. My luxury. My ten minutes of solace. A pick-me up. A quite cogitate. I also buy the Starbucks “third space” idea. Not home. Not work. But the modern American equivalent of a British “pub” where you can wander in, alone or with others, chat, read the newspaper, check email and sip your beverage along with the like-minded.

Continue reading Just a coffee, please.

You are not who you think you are

How many times have you heard someone say “I am who I am”? Defiantly.

Well, I don’t buy it. Neither from a person nor a Brand.

Nor indeed are you necessarily “who you want to be”. (You may be kidding yourself.)

You are what you DO. You are what you did today. (I could even suggest “you are who you are” when no one’s watching.)

Continue reading You are not who you think you are

Why nincompoops worship data

This is a piece on data.

Written by a man who’s run a very successful global ad agency group for more than 2 decades.

So he probably deserves a listen.

WHY do middle-managers love data so much? So they can prove they shouldn’t be fired?

http://adage.com/article/global-news/john-hegarty-contrarian-view-big-data/240448/

FOMO

The “Fear Of Missing Out”. I don’t know who coined this term (it may have been Caterina.net) but it sums up, for me, much of the reasoning behind the rise of and obsession with “social media”.

It’s a common enough phenomena in normal “offline” life. Should I stay in on a Saturday night? Or is it worth going to the Joneses party? Or maybe the Krempler’s will be better? Should I attend that conference? Is it worth signing up that networking event? Worth flying to LA for Billy Bob and Mary Beth’s wedding?

(Let alone the “paranoia” that afflicts those who feverishly check the Facebook pages of those who DID do those things we either didn’t do or weren’t invited to, whether they were enjoying it and what they were wearing.)

Continue reading FOMO