The ambulance-chasers at “Business Insider” ran an article a few days a go with the headline “VW make another brilliant SEO-based ad.” (View above and read the hyperbole below).
Couple of things:
– it’s a nice idea. Not new (unless you’ve been in the business 5 minutes) and not really “brilliant”. (But well done for resisting “awesome”, dorks.)
– it’s has NOTHING to do with SEO. It is not an SEO-based idea, at all. SEO works on leveraging an idea, through its properties. It is not an idea in and of itself…
It really is a neat idea. But I wish “journalists”/ bloggers would do some homework on what similar idea preceded this.
This one – for example:
Every Want Ad you’ll see in the advertising journals is looking for “digital specialists”, or for “Social media Gurus.”
Your brand has a big problem? Hey, get a Facebook page. Do some “social media.” Or, better still, do a “viral” campaign.
What ARE you nincompoops smoking? Seriously.
Continue reading Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.
The anthemic television campaign for British Airways which became a touchstone for the brand and its values. Watch here or go to Creative Work & Case Studies for the full story.
The ad that started the resurgence of Land Rover, enforcing it, globally, as “The best 4x4xfar.” See Creative Work & Case Studies for the background to the campaign.
This is about 5 years old. But it’s a seriously inspirational TED Talk, given by a teacher, talking about how our education system ‘kills’ creativity. Some of our companies, even some of our marketing departments do it, too.
This Simon Sinek TED Talk is the inspiration for much of my thinking. I think this is a hugely important, pivotal piece of learning. And can be applied to corporations and indeed to people.
‘Why’ someone does something, Why they are (really) in business, what truly drives them.
We often find ourselves more concerned what the ‘What’. What do you do? What do you make? What can you do for me?
But fail to understand someone’s real motivation, and you won’t get them.
After the Superbowl ad extravaganza, you look at the TV the day after and we’re back to the same old crappy, patronizing, dreadful, fast-forward-able, TIVO-able ads that make one want to vomit: the evil pharmaceutical spots that offer relief to back pain, but at the cost of possible suicidal tendencies and loss of vision.
A couple of things occur to me:
Continue reading Remember when Superbowl ads were expansive, not just expensive?