Category Archives: Digital

Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.

The ambulance-chasers at “Business Insider” ran an article a few days a go with the headline “VW make another brilliant SEO-based ad.” (View above and read the hyperbole below).

http://www.businessinsider.com/volkswagen-made-another-completely-awesome-seo-based-ad-2013-5

Couple of things:

–       it’s a nice idea. Not new (unless you’ve been in the business 5 minutes) and not really “brilliant”. (But well done for resisting “awesome”, dorks.)

–       it’s has NOTHING to do with SEO. It is not an SEO-based idea, at all. SEO works on leveraging an idea, through its properties. It is not an idea in and of itself…

It really is a neat idea. But I wish “journalists”/ bloggers would do some homework on what similar idea preceded this.

This one – for example:

Every Want Ad you’ll see in the advertising journals is looking for “digital specialists”, or for “Social media Gurus.”

Your brand has a big problem? Hey, get a Facebook page. Do some “social media.” Or, better still, do a “viral” campaign.

What ARE you nincompoops smoking? Seriously.

Continue reading Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.

My thoughts on digital marketing

I thought I’d gotten an email from my friend Raafi Rivero today.

For three or four seconds, I thought “Great, wonder how he is?”

I opened the email. There’s a link. Maybe it’s to his new movie?

Nope.

It’s a link to some lame weight-loss program.

His email had been hacked and he’d “sent” me an email.

Now, let’s rewind and figure out what happened here.

Who benefitted, who lost and who paid dollars for this: Continue reading My thoughts on digital marketing

Just a coffee, please.

I have a number of addictions. One is coffee. Specifically Starbucks.

I am told there are “better” coffee shops. I am aware that a Grande Latte costs the same as a gallon of gas (though, relatively my coffee is looking cheaper and cheaper). But now I cannot even order a coffee at the end of a meal in a restaurant, such is my need for the Green Siren. I will leave, even a very nice expensive establishment, and go get my latte in a paper cup from Starbucks.

Why?

Because of what it represents. It’s my morning treat. My luxury. My ten minutes of solace. A pick-me up. A quite cogitate. I also buy the Starbucks “third space” idea. Not home. Not work. But the modern American equivalent of a British “pub” where you can wander in, alone or with others, chat, read the newspaper, check email and sip your beverage along with the like-minded.

Continue reading Just a coffee, please.