Category Archives: Advertising

Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.

The ambulance-chasers at “Business Insider” ran an article a few days a go with the headline “VW make another brilliant SEO-based ad.” (View above and read the hyperbole below).

http://www.businessinsider.com/volkswagen-made-another-completely-awesome-seo-based-ad-2013-5

Couple of things:

–       it’s a nice idea. Not new (unless you’ve been in the business 5 minutes) and not really “brilliant”. (But well done for resisting “awesome”, dorks.)

–       it’s has NOTHING to do with SEO. It is not an SEO-based idea, at all. SEO works on leveraging an idea, through its properties. It is not an idea in and of itself…

It really is a neat idea. But I wish “journalists”/ bloggers would do some homework on what similar idea preceded this.

This one – for example:

Every Want Ad you’ll see in the advertising journals is looking for “digital specialists”, or for “Social media Gurus.”

Your brand has a big problem? Hey, get a Facebook page. Do some “social media.” Or, better still, do a “viral” campaign.

What ARE you nincompoops smoking? Seriously.

Continue reading Folks, “social media” is not the answer. A “great idea” is, and always has been, the answer.

Why failing is good

If you’re not attempting to be extraordinary, you’re an oxygen thief.

If you have the privilege of being paid by a company to create ideas (i.e. sit with your feet up on the desk, staring out the window, musing) then I believe you have an obligation to think big. To dream big.

To “take risks” with your thinking (at least at the early, conceptual stage) and to come up with ideas. Ideas that, maybe, no one has thought of before. Ideas that, again maybe, sound dumb.

Continue reading Why failing is good

Don’t make excuses. Make great.

My friend Chris Kyme, who runs kymechow.com in Hong Kong, kindly invited me to the New York Festivals, to listen to some of the visiting speakers.

I found myself in one which, within five minutes, was driving me insane.

There were four women on the stage talking about how hard it is for women in advertising. And, why there are “so few women in creative departments.”

I think it may have been the most pointless talk I ever attended. A room full of ladies complaining about why more of them weren’t in creative.

I was aching to ask many questions. But I couldn’t think of polite ways of phrasing them and so – as I was merely a gatecrasher at this event – I quietly left. Then started to fume.

Continue reading Don’t make excuses. Make great.