Why nincompoops worship data

This is a piece on data.

Written by a man who’s run a very successful global ad agency group for more than 2 decades.

So he probably deserves a listen.

WHY do middle-managers love data so much? So they can prove they shouldn’t be fired?

http://adage.com/article/global-news/john-hegarty-contrarian-view-big-data/240448/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s