This Simon Sinek TED Talk is the inspiration for much of my thinking. I think this is a hugely important, pivotal piece of learning. And can be applied to corporations and indeed to people.
‘Why’ someone does something, Why they are (really) in business, what truly drives them.
We often find ourselves more concerned what the ‘What’. What do you do? What do you make? What can you do for me?
But fail to understand someone’s real motivation, and you won’t get them.