I thought I’d gotten an email from my friend Raafi Rivero today. For three or four seconds, I thought “Great, … Continue reading
I have a number of addictions. One is coffee. Specifically Starbucks. I am told there are “better” coffee shops. I … Continue reading
My friend Chris Kyme, who runs kymechow.com in Hong Kong, kindly invited me to the New York Festivals, to listen … Continue reading
The pilot on my plane this morning was a wizz on the Harmonica. As he welcomed people to the flight, … Continue reading
This is a piece on data. Written by a man who’s run a very successful global ad agency group for … Continue reading
I have a strange belief that the power of (and loyalty to) brands you fall in love with as a … Continue reading
The ambulance-chasers at “Business Insider” ran an article a few days a go with the headline “VW make another brilliant SEO-based ad.” (View above and read the hyperbole below).
Couple of things:
- it’s a nice idea. Not new (unless you’ve been in the business 5 minutes) and not really “brilliant”. (But well done for resisting “awesome”, dorks.)
- it’s has NOTHING to do with SEO. It is not an SEO-based idea, at all. SEO works on leveraging an idea, through its properties. It is not an idea in and of itself…
It really is a neat idea. But I wish “journalists”/ bloggers would do some homework on what similar idea preceded this.
This one – for example:
Every Want Ad you’ll see in the advertising journals is looking for “digital specialists”, or for “Social media Gurus.”
Your brand has a big problem? Hey, get a Facebook page. Do some “social media.” Or, better still, do a “viral” campaign.
What ARE you nincompoops smoking? Seriously.
The anthemic television campaign for British Airways which became a touchstone for the brand and its values. Watch here or go to Creative Work & Case Studies for the full story.